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陈老师课堂点拨高三U05n

作者:陈明根来源:k12zy.com时间:2007-12-16 查看

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<<陈老师课堂>>重点难点点拨 Unit 5 ( 17 )

Getting the message

(Warming up, Listening, Speaking)

1. What are they trying to persuade you to buy? 他们试图说服你买些什么? persuade vt. 劝服;说服; persuade sb. of sth. 使某人相信某事;persuade sb. (not) to do sth. 说服某人(不要)做某事;persuade sb. into / out of doing sth. 说服某人做某事 / 不要做某事; e.g. They finally persuaded the father to send his daughter to school. 他们最终说服了那位父亲把女儿送到了学校。Everyone in his family tried to persuade him to give up smoking, but he wouldn’t listen. 家里的每一个人都试图说服他戒烟,但他就是不听。

2. Use the role cards below to prepare a meeting between concerned readers and the editor in charge of the newspaper’s advertisement section. 用下面这些角色卡片来准备一次有兴趣的读者与负责广告部分的编辑的会面。 in charge of 负责;掌管;in the charge of 在……掌管下; e.g. Who is in charge of the factory when you are out? 你外出时谁来负责工厂?Don’t worry about your daughter, Mrs. Zhang will be in charge of her, that is, she will be in the charge of Mrs. Zhang. 别为你女儿担心,张女士会照顾她的。也就是说她会在张女士的照顾之下。He is a doctor in charge of this operation. 他是这次手术的主刀医生。 charge vt. 与for搭配,索价; e.g. She charged me ten dollars for a hair cut. 她给我理发索价十美元。How much do you charge for a room with bath? 一间带浴室的房间要多少钱?

3. You think the newspaper is to blame for this because… 你认为报纸应该负责,因为……。 be to blame 该受责备; blame vt. 责备;责怪; e.g. Don’t blame him; he is just a child. 不要怪他,他还是个孩子。I am not to blame for the mistake. 这个错误不该怪我。 blame sb. for sth. 因某事而责备某人;blame sth. on sb. 把……责任归咎于某人; e.g. Don’t blame it on him, but on me. 别怪他,应该怪我。

(Reading)

1. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. 广播,电视,电影,杂志,报纸的发展与广告业的发展是齐头并进的。1). go with 和……在一起;与……相匹配;与……相协调;伴随;e.g. Poverty goes with laziness. 贫穷和懒惰,形影不相离。Her blouse doesn’t go with her skirt. 她的衬衫与她的裙子不相配。We must go with the times. 我们必须跟上时代的步伐。I want some tapes to go with this book. 我要一些与这本书相配的磁带。2). hand in hand

<<陈老师课堂>>重点难点点拨 Unit 5 ( 18 )

手拉手;携手(喻关系密切);同时发生;e.g. They walked into the hall hand in hand half an hour ago. 半小时前他们手拉手走进了大厅。They are going to act hand in hand. 他们准备联合行动。Dirt and disease go hand in hand. 肮脏和疾病是分不开的。*** by hand 手工做的;in hand 在进行中;在控制中;at hand 在近处;手上有;on the other hand 另一方面;out of hand 失控;give a hand 帮忙;give sb. a big hand 向某人鼓掌;hand up 举起手来;

2. Others think that they are annoying. 另一些人认为广告烦扰人。 annoy vt. 使烦恼;使恼怒;招人讨厌; e.g. These flies are annoying me. 这些苍蝇招人讨厌。Don’t annoy your neighbors by singing loudly at night. 夜晚不要大声唱歌,以免打扰邻居。

3. On the other hand, critics sometimes accuse companies of using ads to mislead us…. 另一方面,批评者有时指责公司滥用广告误导我们……。 accuse指控;指责;accuse sb. of sth.; e.g. He accused his father of having broken his words. 他指责父亲说话不算数。The police accused him of murder. 警察以谋杀罪控告了他。the accused man 被指控的人; mislead vt 误导;把……引入歧途; e.g. He was misled by his bad companions. 坏伙伴把他引入歧途。misleading adj. 骗人的;使人误解的;misleading advertising 骗人的广告。

4. …, and by associating the product with the customers’ needs, companies are able to influence the choices customers make. 通过把顾客的需求和产品联系起来的方法,公司能够对顾客的选择产生影响。 associate…with… 把……与……联系起来;同……交往; e.g. We naturally associate the name of Darwin with the doctrine of evolution. 我们很自然地把达尔文的名字和进化论联系起来。Red is usually associated with danger. 红色常使人想到危险。I am associated with the law firm. 我与那家法律事务所有交往。He didn’t allow his daughter to associate with anyone who smoked or drank. 他不让他的女儿与任何抽烟或喝酒的人交往。 association n. 协会;联合;

5. get across 被理解;让……听懂;横过; e.g. I just can’t get across to him. 我无法与他沟通。It took me an hour to get my idea across to her. 我花了一个小时才使她明白了我的意思。A car knocked him down when he was getting across the road 他穿过公路时一辆轿车把他撞倒了。

6. The best chance to reach customers is to appeal to their emotions. 接近消费者的最好机会是迎合消费者的心理。 appeal to 投合(兴趣或心意);呼吁;上诉; e.g. This idea appealed to his father. 这个主意倒很合他爸爸的心意。She appealed to us to go with her. 她恳求我们与她同行。The government is appealing to everyone to save water. 政府呼吁大家节约用水。Does the idea of working for a venture company appeal to you? 你有没有兴趣到合资企业来工作?Toys appeal to small children. 玩具让小孩子非常开心。appeal to a high

court 向上级法院申诉;

7. Since an increase in sales means an increase in production, the price may be reduced. 因为销售量提高意味着产品数量的增加,价格就可能因此而降低。 本文文档版下载:http://www.k12zy.com/49/93/499364.htm


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文件名称 陈老师课堂点拨高三U05n
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文档标题 重点难点点拨 Unit 5 ( 19 )
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创建时间 2005-7-30 19:06:00
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